Demographic data is not enough. We need to understand the motivations of the human beings behind the numbers, and that takes psychographics

San Francisco’s Games Developer Conference is the perfect place to take the industry’s temperature. Here’s our take on how the emerging themes point the way forward for marketers.

Tech Show London is a staggering showcase of innovation in the fields of artificial intelligence, digital infrastructure, cybersecurity, and advanced data analytics and management.

That’s the overwhelming feedback from the Dialect Gamers’ Panel. We presented our gaming audience with two alternative approaches to the tech product explainers that are widely used to drive ecommerce conversions.

Looking for ideas for your next game launch? Here’s how we did it for SWAT-team shooter Ready or Not at The Game Awards in LA.

Hi! It’s been a while. So we just wanted to take a moment to mention the new products we’ve launched that can help your brand rise above the pack. Also, check out our latest creative campaigns below to see how we can help you speak to gamers…

Gamescom had a point to prove this year. While E3 bows out indefinitely in 2023, having once been the single biggest date on the games industry’s calendar, the Cologne conference was as bustling as ever. It’s making a compelling case that yes, gathering en masse in the physical world to celebrate upcoming gaming innovations is still a great idea, even in the post-COVID, digital showcase age.

Yes, I’m an Apple guy! Unabashed. I’m writing this on my MacBook Pro, wearing my Apple Watch Ultra while listening to lossless spatial audio on my AirPods Max. I’m a sucker for it. They’ve put a spell on me. I’m a proper fan boy and I know it.

But I’m also a VR guy. I love my Meta Quest 2. Massively flawed though it is.

Gamers, the second half of 2023 is shaping up to be packed with epic tales, cosmic scale and bloody violence from the depths of space to gothic landscapes and magical realms. We'll be exploring five games that promise to blow our collective minds…

Hello, gamers, marketers and future AI overlords! Today, we embark on a quest to explore the potential risks of AI overshadowing human marketers in the future of marketing for gamers…

As we look forward into 2023, we can't help but get hyped about all the awesome things happening in the world of VR. From mind-blowing gaming experiences to innovative corporate training tools, there's so much to be excited about in the coming 12 months.

There has been a growing trend over the last few years of B2B marketers adopting B2C marketing tactics to reach highly targeted audiences outside of the typical channels.

Some aspects of your audience are known unknowns - you understand that a particular behaviour or attitude exists, but don’t know why. But there are also unknown unknowns…

From marketing spend, the first steps of the evolving brand & customer experience, through to the gaming platform evolutions ahead that further open to and empowers the creator.

In a recent interview with CBS Good Morning, famed game developer Cliff Bleszinski spoke candidly about his life, and his new autobiography, Control Freak. The 7-minute section featured only one question about video games generally - interviewer Brook Silva-Braga asked: "Do virtual bullets help inspire real world shootings?”

Metaverse mayhem is pervading the digital world, every brand wants to be in it, everyone is talking about it. But why? And what is the metaverse exactly?

A new wave of gaming technology brings a new set of marketing challenges and opportunities. Dialect CEO John Gower explains how to power up your brand and without the buzzword bullshit.

The metaverse is often portrayed as a mash-up of virtual shopping malls, entertainment hubs, and gaming arcades. Each of these real world places are heavily festooned with loud, colorful advertising. It's a fair bet that the companies currently funding metaverse development view advertising as a core component of their offering.

Meta's recent release of new images from its Horizon Worlds metaverse was widely greeted with derision, demonstrating just how far the concept of web 3.0 has to go before it's fully accepted.

Tiktok is getting serious about games. The social media platform is looking into ways to leverage its huge and youthful user base into a gaming platform. According to a recent Reuters report, TikTok has been testing games via its Vietnam service, with a view to rolling out the feature elsewhere.