A quick update
Hi! It’s been a while. So we just wanted to take a moment to mention the new products we’ve launched that can help your brand rise above the pack. Also, check out our latest creative campaigns below to see how we can help you speak to gamers…
New product: The Intelligence Engine
First up, Intelligence Engine is our new AI-powered, market intel platform. It offers you a complete 360° view of your brand versus your fiercest competitors.
Intelligence Engine does two things brilliantly:
It renders your marketing battlefield as transparent as glass, so you always know what your rivals are up to, and how well your own tactics are working.
It solves the data overload problem. We’ve corralled all the performance metrics you need into one user-friendly dashboard, leaving you to make informed, evidence based decisions about:
Key opportunities
Rising threats
Competitor activities
Emerging trends
Results, costs, share of the conversation, and strategic gaps
Read more on Intelligence Engine or get in touch and we’ll happily walk you through it.
New product: Innovation Incubator
Innovation Incubator is our brand future-proofing program. It’s a process of strategic evolution, scenario planning, and concept prototyping that enables your brand to navigate the relentless pace of social and technological change.
Our team uncovers the cultural trends bubbling up in your brand space and tracks the tectonic shifts in tech that are opening up new opportunities in your market.
Then we model and test the likely impact of these changes, presenting you with strategic options to ensure your brand maintains appeal and relevance in the new world that’s taking shape.
We’d love to talk over the possibilities, or you can find out more about Innovation Incubator here.
New creative: Shrapnel awareness and conversion video
Two objectives, one storming video for Web3 extraction shooter, Shrapnel.
Shrapnel is a banging beta phase FPS with an integrated block-chain economy.
Developers Neon Machine are all-in on community engagement, with Shrapnel’s fanbase heavily involved in shaping the game as it heads towards full launch.
This video is designed to promote a cornerstone of the game: Extraction Packs.
Extraction Packs are purchasable game items that include characters, gear, and access to beta test events.
Our job: help explain and sell extraction packs.
Check out how well we did with the 73 second video here. That minute flies by because the video focuses on Shrapnel’s central USP: frantic, high-risk, high-reward action, with the sales points deftly woven in as juicy player benefits.
New creative: Logi Play event video
Many of our clients are searching for new ways to reach their audiences. Logitech G decided to shake up their game gear launch content by introducing event presentations into their build-up.
But how to adapt the presentation format to Logitech’s G brand? How should it look and feel? What does it sound like? How is the brand identity represented? Most important of all, how do we stage and pace the experience so that Logitech G’s people and products are presented to the world at their very best?
We collaborated with our client to solve those challenges, define, and shoot the event in short order. See the results for yourself in our showcase Logi Play - Logitech G videos here.
If you would like to discover more about our integrated approach and work together on a project, get in touch.
