From marketing spend, the first steps of the evolving brand & customer experience, through to the gaming platform evolutions ahead that further open to and empowers the creator.

Metaverse mayhem is pervading the digital world, every brand wants to be in it, everyone is talking about it. But why? And what is the metaverse exactly?

A new wave of gaming technology brings a new set of marketing challenges and opportunities. Dialect CEO John Gower explains how to power up your brand and without the buzzword bullshit.

I’ve known Mark Panay for years. We met over 10 years ago as we were both active in the Bristol and Bath tech startup ecosystem. He’s the co-founder of Simpleweb (alongside Tom Holder) which is a software agency that also runs an incubator offering up tech resources and expertise in return for equity in startups.

NFTs, Metaverse, Blockchain … and all that. As a concept, Web3 is best thought of as medicine. Like a handful of multicolored pills, each solution is part of a larger diagnostic that aims to heal all that’s dysfunctional with today’s model of digital monetization.