Keynote events have become a cornerstone of product launches, particularly in the tech industry. For marketers looking to create their own keynotes, understanding the elements that make these events impactful is critical.

Meet the brands leveraging CGI to create viral out-of-home advertising stunts that captivate global audiences.

Marketers are swimming in data. It tells us what consumers are doing, how often they do it, and sometimes even how long they linger on a particular product page. But here’s the catch: big data only provides part of the picture. Enter psychographic insight…

After years of making quiet inroads into Western markets, are Chinese and South Korean AAA titles reaching a tipping point? We believe so. Find out why we think an exciting new era of cross-cultural influence is just around the corner.

Cultural piggybacking enables agile brands to demonstrate their relevance by associating with culturally impactful phenomena, trends, movements, events, online communities, and even popular memes. 

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.

Get the inside line on the big themes and trends bubbling up from the giant games show

Nostalgia is more than just a sentimental recollection of the past; it’s a complex emotional reaction that can evoke feelings of comfort, security, happiness, and optimism. In marketing, tapping into nostalgia enables you to link consumer’s positive memories with your brand. 

Gamers engage with brands who understand their values and mercilessly pillory corporates that blunder into gaming spaces. Hence non-videogame brands are well advised to explore brand collaboration strategies because videogamers are incredibly receptive to smart partnerships that add value.

Despite the AI hype, coaxing an on-brand, on-brief picture out of an image generator is a question of iteration not “abracadabra!” Our process will immediately improve your results but the machines aren’t about to make humans obsolete yet.

Combating player drop-off is a constant battle for Games as a Service (GaaS) titles. Creative thinking married to deep insight can help turn the tide.

We propose solutions for the biggest problems brands face when building effective influencer campaigns.

Get the most out of each social media channel when connecting with gamers.

If you’re going to associate your brand with esports then your comms better be credible. Few audiences are as unforgiving of corporate gaucheness as esport fans.

Dig into our ultimate UGC marketing playbook and learn how to turn your community into brand champions.

ASUS’ Vivobook S laptop was entering a ferocious battleground for the young creative professional’s dollar. Their key question: How do you stand out in a mid-range category choked with rivals?

Glitches are a notorious, celebrated, and much-memed aspect of gaming culture. They also tell you much of what you need to know about authentically engaging with gamers.

Our research and analysis reveals how to deliver brilliant branded content on TikTok.

The hot button issue right now in campaign tracking and media attribution is that support for third-party cookies is crumbling. How can you prepare for the cookieless future, and what are the alternatives?

Logitech wanted to transform the functionality of their Signature Line mouse and keyboard set into powerful emotional benefits that would resonate with knowledge workers…