Keynote events have become a cornerstone of product launches, particularly in the tech industry. For marketers looking to create their own keynotes, understanding the elements that make these events impactful is critical.

Meet the brands leveraging CGI to create viral out-of-home advertising stunts that captivate global audiences.

Marketers are swimming in data. It tells us what consumers are doing, how often they do it, and sometimes even how long they linger on a particular product page. But here’s the catch: big data only provides part of the picture. Enter psychographic insight…

Cultural piggybacking enables agile brands to demonstrate their relevance by associating with culturally impactful phenomena, trends, movements, events, online communities, and even popular memes. 

Nostalgia is more than just a sentimental recollection of the past; it’s a complex emotional reaction that can evoke feelings of comfort, security, happiness, and optimism. In marketing, tapping into nostalgia enables you to link consumer’s positive memories with your brand. 

Gamers engage with brands who understand their values and mercilessly pillory corporates that blunder into gaming spaces. Hence non-videogame brands are well advised to explore brand collaboration strategies because videogamers are incredibly receptive to smart partnerships that add value.

Despite the AI hype, coaxing an on-brand, on-brief picture out of an image generator is a question of iteration not “abracadabra!” Our process will immediately improve your results but the machines aren’t about to make humans obsolete yet.

Combating player drop-off is a constant battle for Games as a Service (GaaS) titles. Creative thinking married to deep insight can help turn the tide.

Dig into our ultimate UGC marketing playbook and learn how to turn your community into brand champions.

ASUS’ Vivobook S laptop was entering a ferocious battleground for the young creative professional’s dollar. Their key question: How do you stand out in a mid-range category choked with rivals?

Glitches are a notorious, celebrated, and much-memed aspect of gaming culture. They also tell you much of what you need to know about authentically engaging with gamers.

Demographic data is not enough. We need to understand the motivations of the human beings behind the numbers, and that takes psychographics

San Francisco’s Games Developer Conference is the perfect place to take the industry’s temperature. Here’s our take on how the emerging themes point the way forward for marketers.

Tech Show London is a staggering showcase of innovation in the fields of artificial intelligence, digital infrastructure, cybersecurity, and advanced data analytics and management.

That’s the overwhelming feedback from the Dialect Gamers’ Panel. We presented our gaming audience with two alternative approaches to the tech product explainers that are widely used to drive ecommerce conversions.

Hi! It’s been a while. So we just wanted to take a moment to mention the new products we’ve launched that can help your brand rise above the pack. Also, check out our latest creative campaigns below to see how we can help you speak to gamers…

Hello, gamers, marketers and future AI overlords! Today, we embark on a quest to explore the potential risks of AI overshadowing human marketers in the future of marketing for gamers…

There has been a growing trend over the last few years of B2B marketers adopting B2C marketing tactics to reach highly targeted audiences outside of the typical channels.

Some aspects of your audience are known unknowns - you understand that a particular behaviour or attitude exists, but don’t know why. But there are also unknown unknowns…

From marketing spend, the first steps of the evolving brand & customer experience, through to the gaming platform evolutions ahead that further open to and empowers the creator.