After years of making quiet inroads into Western markets, are Chinese and South Korean AAA titles reaching a tipping point? We believe so. Find out why we think an exciting new era of cross-cultural influence is just around the corner.

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.

Get the inside line on the big themes and trends bubbling up from the giant games show

Nostalgia is more than just a sentimental recollection of the past; it’s a complex emotional reaction that can evoke feelings of comfort, security, happiness, and optimism. In marketing, tapping into nostalgia enables you to link consumer’s positive memories with your brand. 

Gamers engage with brands who understand their values and mercilessly pillory corporates that blunder into gaming spaces. Hence non-videogame brands are well advised to explore brand collaboration strategies because videogamers are incredibly receptive to smart partnerships that add value.

Combating player drop-off is a constant battle for Games as a Service (GaaS) titles. Creative thinking married to deep insight can help turn the tide.

We propose solutions for the biggest problems brands face when building effective influencer campaigns.

Get the most out of each social media channel when connecting with gamers.

If you’re going to associate your brand with esports then your comms better be credible. Few audiences are as unforgiving of corporate gaucheness as esport fans.

Dig into our ultimate UGC marketing playbook and learn how to turn your community into brand champions.

Glitches are a notorious, celebrated, and much-memed aspect of gaming culture. They also tell you much of what you need to know about authentically engaging with gamers.

Our research and analysis reveals how to deliver brilliant branded content on TikTok.

Logitech wanted to transform the functionality of their Signature Line mouse and keyboard set into powerful emotional benefits that would resonate with knowledge workers…

San Francisco’s Games Developer Conference is the perfect place to take the industry’s temperature. Here’s our take on how the emerging themes point the way forward for marketers.

That’s the overwhelming feedback from the Dialect Gamers’ Panel. We presented our gaming audience with two alternative approaches to the tech product explainers that are widely used to drive ecommerce conversions.

Looking for ideas for your next game launch? Here’s how we did it for SWAT-team shooter Ready or Not at The Game Awards in LA.

Hi! It’s been a while. So we just wanted to take a moment to mention the new products we’ve launched that can help your brand rise above the pack. Also, check out our latest creative campaigns below to see how we can help you speak to gamers…

Gamescom had a point to prove this year. While E3 bows out indefinitely in 2023, having once been the single biggest date on the games industry’s calendar, the Cologne conference was as bustling as ever. It’s making a compelling case that yes, gathering en masse in the physical world to celebrate upcoming gaming innovations is still a great idea, even in the post-COVID, digital showcase age.

Yes, I’m an Apple guy! Unabashed. I’m writing this on my MacBook Pro, wearing my Apple Watch Ultra while listening to lossless spatial audio on my AirPods Max. I’m a sucker for it. They’ve put a spell on me. I’m a proper fan boy and I know it.

But I’m also a VR guy. I love my Meta Quest 2. Massively flawed though it is.

Gamers, the second half of 2023 is shaping up to be packed with epic tales, cosmic scale and bloody violence from the depths of space to gothic landscapes and magical realms. We'll be exploring five games that promise to blow our collective minds…