About us
We’re an integrated creative marketing agency that specializes in reaching gaming and emerging tech audiences – whether you’re a global brand or an indie start-up.
We are based in sunny California and the slightly less-sunny UK, fusing together the tech innovation of the US West Coast and the originality of British creative and production.
We offer an end-to-end service and can help you with:
Creative and media-driven campaigns
Go-to-market plans
Brand positioning strategies
Research projects especially audience segmentation
Virtual world brand activations
Video production
Retail asset production
Surge capacity to help your existing teams meet their deadlines
Social and influencer marketing
Performance marketing
Brand partnerships
Campaign measurement
Competitor tracking
Trend forecasting, early warning, and monitoring
Future-proofing and strategic transformation
Product ideation, design, prototyping, and testing
We continually innovate to keep our clients ahead of the game. Check out our products to see how we’re pushing the boundaries of what’s possible.
Our clients
Our leaders
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John Gower
Chief Executive Officer
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Jack McHenry
Chief Commercial Officer
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Sam Canterbury
Head of Finance
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David Boddington
Chief Operating Officer
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Clare Jonik
EVP Strategic Growth
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Haifa Barbari
EVP, Strategy & Innovation
Meet our whole team here
Working at Dialect
We are always on the lookout for talented, passionate individuals to join our team. If you’d like to work (and play) at Dialect, check out our current vacancies list. If there’s nothing available right now, follow us on Instagram or LinkedIn to hear about new jobs first.
Dialect’s values
Playfulness
We believe that play unlocks ideas. We take our work seriously (but not ourselves).
We are committed to building a workplace where our team members enjoy a positive work-life balance, feel safe, and are confident to speak out about their mental health and know we will be there to support them.
We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential.
We are not as diverse as we’d like to be, but as we grow we want our people to be every bit as diverse and authentic as the audiences we create content for.
Trust
We always do the right thing – even when no one is looking.
Kindness
We are always friendly, generous, considerate, and honest with each other.
Determination
We are obsessed with being exceptional.
Awards
The CMAs
We were shortlisted by the Content Marketing Association in five categories (every one we entered), and were also invited to enter the Grand Prix Award for Best Agency.
And we won… Best Individual Video for Logitech G’s Keep Playing campaign, creating a transformative moment that positioned the brand as cultural leaders and welcomed new audiences to the world of gaming.
Women in marketing
We were winners of the 2022 Women in Marketing Awards Company Award, which recognised our efforts in driving female representation in the gaming and tech space and empowering women in leadership positions.
Haifa Barbari, our EVP of Strategy and Innovation won Innovation Marketer of the Year, for her work in driving change in Web3, Blockchain and immersive technologies.
The Drum Awards
Our Keep Playing video campaign for Logitech G was nominated for Music, Entertainment, Gaming and Esports, while our Influencer TikTok campaign for Logitech G's G435 headset was nominated for Most Innovative Use of New Social Platforms.