How to takeover a games event
By Creative and Media teams.
Looking for ideas for your next game launch? Here’s how we did it for SWAT-team shooter Ready or Not at The Game Awards in LA.
1. Command and control
Superimpose iconic in-game items on the biggest building you can find.
We turned the US Bank Tower into a monument to SWAT. Kitting it out with a giant-sized helmet and body armor using CGI.
Live reactions from ‘eyewitness’ actors completed the scene, generating superb impact footage for social media.
2. Dominate the space
Whatever you do, think big! Here Ready or Not branding lights up the world’s largest digital billboard at The Reef, LA. You can see this monster from Long Beach! Hell, you can probably see it from space.
3. Insert your agents
Make sure you have a good ground game. We flooded the zone with mobile patrol vehicles displaying Ready or Not Wanted posters. On-brand, yes. Subliminal, no.
4. Call for back-up
Partnership packages delivered dream coverage from our friends in the media.
5. Maintain your aim
The rules of engagement dictate that you need a full social plan complete with messaging targeted by segment and platform.
Mission debrief
Ready or Not is a highly realistic tactical shooter set in a dystopian fictional LA. Hence our game plan focused on putting those salient brand features front and center - to really capture the imagination and attention of the target audience.
Did it work? Affirmative!
Check out our Ready or Not game launch case study to see the results.
If you would like to discover more about our integrated approach and work together on a project, get in touch.
