In a recent interview with CBS Good Morning, famed game developer Cliff Bleszinski spoke candidly about his life, and his new autobiography, Control Freak. The 7-minute section featured only one question about video games generally - interviewer Brook Silva-Braga asked: "Do virtual bullets help inspire real world shootings?”

Metaverse mayhem is pervading the digital world, every brand wants to be in it, everyone is talking about it. But why? And what is the metaverse exactly?

A new wave of gaming technology brings a new set of marketing challenges and opportunities. Dialect CEO John Gower explains how to power up your brand and without the buzzword bullshit.

The metaverse is often portrayed as a mash-up of virtual shopping malls, entertainment hubs, and gaming arcades. Each of these real world places are heavily festooned with loud, colorful advertising. It's a fair bet that the companies currently funding metaverse development view advertising as a core component of their offering.

Meta's recent release of new images from its Horizon Worlds metaverse was widely greeted with derision, demonstrating just how far the concept of web 3.0 has to go before it's fully accepted.

Tiktok is getting serious about games. The social media platform is looking into ways to leverage its huge and youthful user base into a gaming platform. According to a recent Reuters report, TikTok has been testing games via its Vietnam service, with a view to rolling out the feature elsewhere.

World Mental Health Day (10th October) is an opportunity for us all to take a breath and think about improving our own emotional health, and that of those around us. And while it’s a day to discover and explore new wellbeing methods, it can also be an opportunity to re-evaluate the everyday (especially when our everydays have been pretty far from normal for the last 18 months).

I’ve known Mark Panay for years. We met over 10 years ago as we were both active in the Bristol and Bath tech startup ecosystem. He’s the co-founder of Simpleweb (alongside Tom Holder) which is a software agency that also runs an incubator offering up tech resources and expertise in return for equity in startups.

Nothing stands still for long: technology is infiltrating every aspect of our lives – most significantly, how we interact with each other. But this isn’t limited to the influence of social platforms like Facebook, Instagram, Twitter, WhatsApp, Snapchat and TikTok – today, the ways people are interacting socially online are far more widespread than that.

Still expanding fast, mobile gaming cannot afford to stand still.

Bloated agency structures could spell disaster for brands in the 2020s. Dialect CEO John Gower shares his vision of what success will look like…

This summer could herald a game industry revolution. The United States Congress is ready to vote on potential bills that could severely limit Apple and Google’s current mobile gaming digital stores practices, which are widely viewed by game publishers and developers as unfair. Meanwhile, the European Union is legislating to limit the power of big tech platform holders.

June is Pride Month. Many organizations use this time as an opportunity to look at the representation of the LGBTQ+ community in their respective sectors. For example, Jake Daniels recently became the first ever active English Premier League player to come out, prompting the football world to consider its own sluggish progress.

Since NFTs first landed in 2014, the landscape of NFTs has evolved rapidly and exploded before our eyes. Originally born as a unique digital token, NFTs have left their mark on countless spheres of life from art and music to gaming and even finance (that’s right, you can even borrow money from lenders by using your NFTs as collateral or buy Real Estate with NFTs). In 2021, Collins Dictionary even crowned “NFT” word of the year.

One of the marketing world’s most awarded branding campaigns of recent years was embedded inside a video game.

Imagine if you could be your own therapist, and solve ALL of your problems. All by yourself, without any professional help. But how could such a phenomenon even be possible? Enter Virtual Reality Therapy.

The arrival of a successful new video game Intellectual Property (IP) is welcomed much like a newborn baby – warmly embraced as both a symbol and a guarantee of a bright future. Its fresh promise delivers genuine renewal and no small measure of joy.

I know a little bit about podcasts. Enough to be dangerous. This time last year, I teamed up with journalist and radio presenter Louise Blain to create a podcast about podcasts (called Podworld). Yes, very meta, I know… but for that show I had to listen to hundreds of podcasts, and after a while, you do start to get a feel for what works and what doesn’t. So armed with this (maybe dangerous) amount of knowledge and listening hours, I have come up with 5 podcasts I think you should listen to if you are involved in the world of marketing.

The marketing world as we know it is changing: without third-party cookies and the data it captures, we explore how businesses can find opportunities in such adversity.

We know a lot about the what but not a lot about the why. As third-party cookies are set to crumble and disappear, it’s time to dig deeper into consumer behavior.