Looking for ideas for your next game launch? Here’s how we did it for SWAT-team shooter Ready or Not at The Game Awards in LA.

Hi! It’s been a while. So we just wanted to take a moment to mention the new products we’ve launched that can help your brand rise above the pack. Also, check out our latest creative campaigns below to see how we can help you speak to gamers…

Gamescom had a point to prove this year. While E3 bows out indefinitely in 2023, having once been the single biggest date on the games industry’s calendar, the Cologne conference was as bustling as ever. It’s making a compelling case that yes, gathering en masse in the physical world to celebrate upcoming gaming innovations is still a great idea, even in the post-COVID, digital showcase age.

Yes, I’m an Apple guy! Unabashed. I’m writing this on my MacBook Pro, wearing my Apple Watch Ultra while listening to lossless spatial audio on my AirPods Max. I’m a sucker for it. They’ve put a spell on me. I’m a proper fan boy and I know it.

But I’m also a VR guy. I love my Meta Quest 2. Massively flawed though it is.

Gamers, the second half of 2023 is shaping up to be packed with epic tales, cosmic scale and bloody violence from the depths of space to gothic landscapes and magical realms. We'll be exploring five games that promise to blow our collective minds…

Hello, gamers, marketers and future AI overlords! Today, we embark on a quest to explore the potential risks of AI overshadowing human marketers in the future of marketing for gamers…

As we look forward into 2023, we can't help but get hyped about all the awesome things happening in the world of VR. From mind-blowing gaming experiences to innovative corporate training tools, there's so much to be excited about in the coming 12 months.

In a recent interview with CBS Good Morning, famed game developer Cliff Bleszinski spoke candidly about his life, and his new autobiography, Control Freak. The 7-minute section featured only one question about video games generally - interviewer Brook Silva-Braga asked: "Do virtual bullets help inspire real world shootings?”

The metaverse is often portrayed as a mash-up of virtual shopping malls, entertainment hubs, and gaming arcades. Each of these real world places are heavily festooned with loud, colorful advertising. It's a fair bet that the companies currently funding metaverse development view advertising as a core component of their offering.

Meta's recent release of new images from its Horizon Worlds metaverse was widely greeted with derision, demonstrating just how far the concept of web 3.0 has to go before it's fully accepted.

Tiktok is getting serious about games. The social media platform is looking into ways to leverage its huge and youthful user base into a gaming platform. According to a recent Reuters report, TikTok has been testing games via its Vietnam service, with a view to rolling out the feature elsewhere.

World Mental Health Day (10th October) is an opportunity for us all to take a breath and think about improving our own emotional health, and that of those around us. And while it’s a day to discover and explore new wellbeing methods, it can also be an opportunity to re-evaluate the everyday (especially when our everydays have been pretty far from normal for the last 18 months).

Still expanding fast, mobile gaming cannot afford to stand still.

This summer could herald a game industry revolution. The United States Congress is ready to vote on potential bills that could severely limit Apple and Google’s current mobile gaming digital stores practices, which are widely viewed by game publishers and developers as unfair. Meanwhile, the European Union is legislating to limit the power of big tech platform holders.

June is Pride Month. Many organizations use this time as an opportunity to look at the representation of the LGBTQ+ community in their respective sectors. For example, Jake Daniels recently became the first ever active English Premier League player to come out, prompting the football world to consider its own sluggish progress.

One of the marketing world’s most awarded branding campaigns of recent years was embedded inside a video game.

Imagine if you could be your own therapist, and solve ALL of your problems. All by yourself, without any professional help. But how could such a phenomenon even be possible? Enter Virtual Reality Therapy.

The arrival of a successful new video game Intellectual Property (IP) is welcomed much like a newborn baby – warmly embraced as both a symbol and a guarantee of a bright future. Its fresh promise delivers genuine renewal and no small measure of joy.

I know a little bit about podcasts. Enough to be dangerous. This time last year, I teamed up with journalist and radio presenter Louise Blain to create a podcast about podcasts (called Podworld). Yes, very meta, I know… but for that show I had to listen to hundreds of podcasts, and after a while, you do start to get a feel for what works and what doesn’t. So armed with this (maybe dangerous) amount of knowledge and listening hours, I have come up with 5 podcasts I think you should listen to if you are involved in the world of marketing.

The marketing world as we know it is changing: without third-party cookies and the data it captures, we explore how businesses can find opportunities in such adversity.