After years of making quiet inroads into Western markets, are Chinese and South Korean AAA titles reaching a tipping point? We believe so. Find out why we think an exciting new era of cross-cultural influence is just around the corner.

Cultural piggybacking enables agile brands to demonstrate their relevance by associating with culturally impactful phenomena, trends, movements, events, online communities, and even popular memes. 

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.