How to use each social media platform to reach gamers
By Creative Team. Top image: Leonardo AI (and social brands)
These are the tactics that work on gamer-relevant social channels
YouTube
The main platform for in-depth content, educational material, and long-form storytelling. Leverage shorts for increased discoverability, and repurpose longform content into short form content. Live stream here too.
Twitch
Ideal for live gameplay streaming and interactive community events. Use Twitch extensions to boost player interaction.
Discord
Best for community building, deep fan engagement, and direct feedback.
Another great community platform, it’s often the go-to for support and troubleshooting. Engage with influencer AMAs and distribute updates across associated r/ channels while funneling the audience towards Discord.
TikTok
Great platform for discoverability, and an ideal place to experiment with content. Good formats include candid, trends, gameplay snippets, bitesize interviews, and in-platform created content. Always make sure your edit has an instant hook.
X
X’s rapidfire format works for sharing announcements, updates, news, short clips of exciting moments, quick tips, and bantering with the community.
This is the place for visually striking content, visual storytelling, and quick updates. Ideal for announcements, news, and engaging with the community via Stories. Post social cutdowns as Reels.
Not a primary platform for most gaming audiences.
General
Tone-of-voice: Establish and maintain a distinct brand voice and personality across all social channels.
Universal formats: Trailers, teasers, gameplay clips, developer insights, community spotlights, giveaways, promos, interviews, and UGC.
Community management: Deploy dedicated community managers to make everyone feel valued. Charge your managers with fostering positive conversations that will rise to the top of the comments - displacing the trolls, diluting negativity, and ensuring new players feel welcome.
Great community managers have a knack for kindling conversation and capitalizing upon reply opportunities. They will also encourage regular, community-minded contributors by giving them the recognition they deserve.
Finally, empower your community managers to eject anyone who breaks community guidelines.
Call us to talk more about your social media or community management needs.
If you would like to discover more about our integrated approach and work together on a project, get in touch.
