Increasingly consumers support brands that exist for a reason beyond making profit. People want to know that you share their values, too. Thus a brand purpose video must show that you “get it.” It must authentically reveal your brand’s core beliefs and how it improves people’s lives.

Keynote events have become a cornerstone of product launches, particularly in the tech industry. For marketers looking to create their own keynotes, understanding the elements that make these events impactful is critical.

Tech marketers will need to adapt their game partnership strategies if predictions that fewer AAA titles will be released in the future are correct. We walk through how that challenge can be overcome.

ASUS’ Vivobook S laptop was entering a ferocious battleground for the young creative professional’s dollar. Their key question: How do you stand out in a mid-range category choked with rivals?