Innovation Incubator
In a nutshell
Our Innovation Incubator is designed to future-proof your business. In a world where the only certainty is change, we’ve created a process of strategic evolution, scenario planning, and concept prototyping to enable your brand to navigate the cultural and technological upheavals of tomorrow.
We are a team of futurists, strategists, technologists, and creatives offering a hyper-focused service that guides transformation, and keeps your finger on the pulse of “what’s next?”
What’s it good for?
Adapting to a fast-changing world
How does your brand maintain relevance and grow its audience in the face of momentous societal shifts and breakthrough tech like Web3, AI, and XR? Which trends are worth investing in and which are liable to sink without trace? How do you spot the windows of opportunity before everyone else?
Innovation Incubator answers these questions by cost-effectively identifying and testing which pathways show the most promise for your brand.
Early warning
Our research team drills deep into your brand landscape to detect the faint rumblings of change that may have seismic impacts later.
That process includes investigating relevant sub-cultures, innovators, early adopters, and change agents to discover what new behaviors, attitudes, and influences they are culturally transmitting to other people.
We also canvas industry experts for their opinion on the rising trends and technologies that matter.
Wargaming the future
Our strategists transform the research findings into a shortlist of testable future scenarios.
We provide strategic recommendations, impact and risk assessments for each scenario so you can judge their relevance to your brand.
Our model is collaborative: discussing these scenarios with key stakeholders via innovation workshops to ideate further.
Hypotheses and concepts that make the cut are then rigorously evaluated for appeal, resonance, and traction.
Proof of concept
Our futurists, technologists, and creatives devise messaging and visuals that enable us to quickly validate or disprove concepts via audience panels.
From there, we integrate validated concepts into a broader strategic framework that plots the brand’s short, mid, and long-term route through emergent spaces.
Naturally, we can also produce development options, budgets, and measurement plans that will enable you to safely experiment with live campaigns.
That way you can test-and-learn on a manageable scale to understand how nascent technologies and trends intersect with your brand in the ‘real world’.