Gen Z expertise

Reaching gamers has long meant reaching Gen Z

What makes us so good?

Understanding Gen Z is our business

You don’t survive as a videogames marketing agency unless you’re able to talk to upcoming generations. And that means they must be well represented in our workforce, too.

The impact of Gen Z upon Dialect’s culture and knowledge base means we know that you can’t just sell to Post-Millennials. You can’t always be closing. First, let’s build a rapport. Let’s have a genuinely interactive dialogue and build a community together.

While we’re at it, what is your mission? What are your values? How does your brand make a positive impact upon the world?

And sure, let’s tap into meme culture but don’t force it. Don’t treat Gen Z as a homogeneous bloc with an attention-span problem. Each niche has its own references, emojis, playful jokes, shared passions, and coded language. Get it wrong and you will be found out.

We pick the right influencers

Opinion leaders are important but you have to dig deep to understand how diverse the audience is. Blasting every community with a megawatt megastar won’t work. You’ve got to know when to hand off from the right micro influencer to the right nano influencer to get results. Choosing appropriate collaborations to carry your message is an art as well as a science which is why Influencer Marketing is one of our dedicated services.

Gen Z orientated products

Developing customer relationships requires more empathy and nuanced understanding than ever. That’s why our products are designed to help us key into Gen Z’s unique set of expectations.

Intelligence Engine includes AI-powered social listening, traffic analytics, and trends analysis to understand how youth culture is responding to your brand in-market.

Psychographic Segmentation enables you to crack the code on the underlying behaviors, motivations, and preferences that move Gen Z.

Innovation Hub tracks and devises strategic responses to the long-term trends and tech advances that are gaining traction with the next generation.