Emerging Tech expertise

Gamers are cultural pioneers and typically among the first to explore tomorrow’s technologies such as Web3 and Extended Reality (XR). Our futurists are here to guide you through these spaces so you can capitalize on the opportunities while sidestepping the pitfalls

What makes us so good?

We’re at home in these spaces

Our natural fascination with gaming and breakthrough technology means we’re always pushing into new frontiers and learning how our native communities are evolving.

We’ve also recruited a team of futurists, strategists, and technologists whose role is to ensure we can advise brands on navigating these fast-changing landscapes.

Understanding the potential

Our multidisciplinary approach enables us to gauge the nature of the opportunity:

Are you a native emerging tech brand or non-endemic?
What’s your goal? To win brand fame? Grow market share? To monetize? To test new concepts or gain first-mover advantage?
Which audiences will welcome brands that behave the right way?
How do you avoid the blunders that will provoke a backlash or sheer indifference?

What’s the scale of the commitment? Do you want to see results now or plan for future scenarios that could mature in five or ten years time?
Which emerging niches are worth investing in and which are all icing and no cake?
What is the best strategy for your brand to enter the space and measure success?
We can answer all these questions and empower you to proceed with confidence.

Hard data

Whisper it, but it’s difficult for non-specialists to obtain sufficient audience data for emerging technology ecosystems. That’s because small population pools make quantitative methodologies unreliable, and because these spaces are characterized by rapid change - often rendering pre-existing assumptions and datasets obsolete.

Thankfully, our in-house experts have developed qual and quant techniques to overcome these challenges.

We use our native networks and industry contacts to recruit representative samples from hard-to-reach audiences.

Then we apply next-level psychographics and empathy-driven interview methods to fully understand participants' attitudes, beliefs, and motivations, plus their receptivity to various messaging strategies.

Armed with an authentic picture of the audience, we are able to accurately segment the market, identify the true opportunity set, and make evidence-based strategic recommendations to our clients.

Our Innovation Incubator program has been especially developed to enable your business to apply these learnings and test them cost-effectively.