NVIDIA SHIELD is a compact yet powerful next-generation entertainment platform. Consumer perception is that it’s a product to be used only at home, living in perpetuity beneath the TV. In fact, due to its size and weight, the product is ideal for gaming on the go. It is this message Dialect were tasked with conveying through content executions.

First and foremost we wanted to express a sense of portability – show that practically speaking, the product functioned equally well at home or on the move, so travel commitments needn’t get in the way of your favourite games. To achieve this, we used stop motion photography to provide a desired narrative dynamism, while working comfortably within budget.

The result was a great looking and engaging video that really drives home the message around product flexibility. This campaign reached over 400K people and was viewed as a huge success, resulting in all SHIELD inventory selling out across North America.