To tell the story of Logitech G’s passion for design, and how it informs and infuses every stage of a product’s development, is a non-trivial task. We needed to create a piece as beautiful and considered at the products themselves. But to tell the story, to create a compelling narrative, we needed to go to the people who live and breathe the process.
Filming at Logitech G’s headquarters in Newark, California we captured that story. Learning about designing for context, revealing the remarkable endoskeleton constructions and digging into Logitech G’s proprietary Lightspeed architecture. It’s a film that explores the nuance of both the creative process and the end user experience.