To capture the erratic attention of the social media consumer you must create content that intrigues, surprises and entertains – all at once. This brand awareness piece for Logitech G achieves all that, and more. Featuring swiftly edited sequences of classic video games characters performing that most simple of gaming actions, the jump, the piece plays on nostalgia and shared memories, creating feelings of warmth through recollection and intrigue around the less familiar. The speed of the piece, the stirring musical accompaniment and the unobtrusive brand payoff combine to create an execution idea for social sharing and engagement.

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