Logitech Wireless family
To drive purchases of Logitech G’s wireless family of gaming products in the DACH territories, Dialect produced a series of German-language assets which spanned the full purchase funnel, ultimately driving viewers to etailers.
Logitech G DACH came to Dialect with a very specific challenge: to create a suite of campaign assets with the specific purpose of driving prospective customers to etail sites, the main KPI being direct sales.
We created display media, a bespoke German-language product benefits video and a landing page (hosted on Logitech G’s official site) that acted as a further ‘convincer’ between ad and retailer website.
The results were impressive. Viewers who clicked through to the landing page from endemic ads and Facebook spent on average 1.1 mins engaging with product information and Logitech G DACH saw a YOY sales uplift of the wireless family of 62.4%.