Content Marketing

Is Content Marketing Getting Harder

Is Content Marketing Getting Harder?

By | Content Marketing | No Comments

Having worked in digital marketing for over a decade, I’ve experienced the profound changes that have occurred over that time firsthand. During this time, content marketing has become the bedrock of digital marketing strategies all over the world as digital and print advertising continue their steady decline into oblivion.

Technology has completely transformed the field of marketing and continues to do so on a more and more frequent basis.

But, even with all these new opportunities provided by a boom in digital technology, is content marketing getting harder?

It’s an interesting question, and one that I ask myself regularly having worked in this field for the last decade.

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Native Advertising

Native Advertising: What is it and Why Aren’t You Doing it?

By | Advertising, Content Marketing | One Comment

Does native advertising work?

It’s a question we hear a lot at the moment.

From our perspective the short answer is… Yes. Definitely!

I’ll go into that more a bit later, but right now I want to look a bit more at native advertising as a concept and why it’s a step away from a traditional advertising model.

As an agency, we’ve been managing native advertising campaigns for a number of years and we’re still shocked at the number of brands that aren’t utilising a native advertising model.

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Brand Storytelling

5 Great Examples of Brand Storytelling

By | Content Marketing | No Comments

As humans, we’re hardwired to love a good story. Stories help us learn about the world around us, they help us develop, they entertain us, they inspire us, they warn us. That’s why brand storytelling is such an effective and compelling way of connecting with your audience.

We actively seek out stories every day. We go to cinemas to engross ourselves in an entertaining story, we go to lunch with friends to hear the latest stories from their lives, we visit news websites to hear about the latest stories from around the world, and we peruse YouTube videos for any new stories that may pique our interest.

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Content Marketing Examples

10 Amazing Content Marketing Examples

By | Content Marketing | 5 Comments

If you’re looking for some content marketing inspiration, look no further! In this article I’ll be covering 10 amazing content marketing examples that have entertained, educated and inspired audiences all over the world.

In some of the cases below, these campaigns have driven millions, if not billions, in revenue and engaged audiences in a way traditional marketing channels simply fail to do.

So if you’re sat comfortably, with coffee in hand, let’s take a look at these 10 pieces of creative genius.

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Why Video Marketing?

Why Video Marketing Should Be Central to Your Content Strategy

By | Content Marketing | No Comments

In an increasingly noisy world, marketing is becoming extremely challenging.

With more ways than ever before to reach our audiences, you’d think that a marketer’s job would be easier now than it ever has been.

However, that’s not the case. As the lines of communication have increased, people are now being bombarded with information from every angle.

Friends, family, colleagues, businesses, politicians. Everyone wants your attention and they’re fighting harder than ever before to get it.

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Retention Marketing

Our Top 5 Retention Marketing Tips to 10x Your ROI

By | Content Marketing | No Comments

When it comes to marketing, the vast majority of information available on the web focuses on customer acquisition.

Whilst customer acquisition is a vital part of a marketing strategy, in reality, it only makes up a portion of the customer journey.

Retention marketing is often one of the most overlooked areas of a marketing strategy, yet it is also, in most cases, where the greatest opportunities for your organization reside.

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