Native Advertising

Native Advertising: What is it and Why Aren’t You Doing it?

By | Advertising, Content Marketing | One Comment

Does native advertising work?

It’s a question we hear a lot at the moment.

From our perspective the short answer is… Yes. Definitely!

I’ll go into that more a bit later, but right now I want to look a bit more at native advertising as a concept and why it’s a step away from a traditional advertising model.

As an agency, we’ve been managing native advertising campaigns for a number of years and we’re still shocked at the number of brands that aren’t utilising a native advertising model.

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