Why is it that, even in this digital age of free flowing information, marketing departments act like propagandists operating under some oppressive political dictatorship.
It almost feels like we’re living out some kind of hellish 1984-esque scenario where all information that reaches the general public has to first be filtered by the marketing spin squad.
Ok… So I’m exaggerating a little, but take a look for yourself.
Everywhere I look, especially on Twitter, I see the same phrase used over and over, “views expressed are my own and don’t necessarily reflect those of my employer”.
Having worked in digital marketing for over a decade, I’ve experienced the profound changes that have occurred over that time firsthand. During this time, content marketing has become the bedrock of digital marketing strategies all over the world as digital and print advertising continue their steady decline into oblivion.
Technology has completely transformed the field of marketing and continues to do so on a more and more frequent basis.
But, even with all these new opportunities provided by a boom in digital technology, is content marketing getting harder?
It’s an interesting question, and one that I ask myself regularly having worked in this field for the last decade.
Businesses, in many cases, work closely with a range of different digital marketing agencies.
In most of these cases, agencies are hired to fill a specific knowledge gap that exists within the businesses hiring them.
As a result, businesses often find themselves applying a multi-agency approach to their marketing strategy.
But is this the best way?
Does native advertising work?
It’s a question we hear a lot at the moment.
From our perspective the short answer is… Yes. Definitely!
I’ll go into that more a bit later, but right now I want to look a bit more at native advertising as a concept and why it’s a step away from a traditional advertising model.
As an agency, we’ve been managing native advertising campaigns for a number of years and we’re still shocked at the number of brands that aren’t utilising a native advertising model.
As humans, we’re hardwired to love a good story. Stories help us learn about the world around us, they help us develop, they entertain us, they inspire us, they warn us. That’s why brand storytelling is such an effective and compelling way of connecting with your audience.
We actively seek out stories every day. We go to cinemas to engross ourselves in an entertaining story, we go to lunch with friends to hear the latest stories from their lives, we visit news websites to hear about the latest stories from around the world, and we peruse YouTube videos for any new stories that may pique our interest.
Here at Dialect we’re seeing the need for companion apps grow massively. There’s a good reason for this.
Businesses all over the world are producing content. A lot of it!
Blogs, videos, podcasts, infographics, whitepapers, slideshows, and just about anything else you can think of.
You may find it a little strange that I’m talking about VR marketing when only a tiny fraction of the world’s population actually owns a Virtual Reality (VR) device.
Indeed, the jury is still out on whether VR is going to be a commercial hit or not.
If you’re looking for some content marketing inspiration, look no further! In this article I’ll be covering 10 amazing content marketing examples that have entertained, educated and inspired audiences all over the world.
In some of the cases below, these campaigns have driven millions, if not billions, in revenue and engaged audiences in a way traditional marketing channels simply fail to do.
So if you’re sat comfortably, with coffee in hand, let’s take a look at these 10 pieces of creative genius.
This is a great piece written by Jim McCauley Dialect’s Editor-in-Chief of Games and Tech, on behalf of Nvidia, for publication on IGN.
After numerous false starts over the past 25 years, high-quality virtual reality for the home is about to arrive. Pre-orders for the Oculus Rift are now open, and with HTC Vive, Steam VR and PlayStation VR also due to launch in 2016, everyone will soon be able to experience a whole new dimension in immersive gaming.