The Original NVision App

NVIDIA had a problem in 2011. They were developing these amazingly powerful “Tegra” chipsets for mobile devices, but most of the applications available on the Android app store weren’t showing off this horsepower. Dialect was approached and commissioned to develop a stylish and powerful app that would do 2 things:

  1. Drive discovery for some of the best apps and games in the Android ecosystem
  2. Show off the power of the Tegra chip
Off we went, did some cool things in OpenGL, built a CMS and spent a lot of time figuring out latency and compression issues and 4 months later we returned with a groundbreaking tactile, tile-flipping app called NVISION – released initially for Android tablets only.
Not only did we design and build it, but every day we also filled it with fantastic content written by our gaming editorial team – no wonder Google chose it as one of their top apps and promoted it twice in Google Play which drove over 750,000 downloads in the first year alone.
We followed this up by developing versions of the app for the extremely fragmented Android phone market and as the power and demand for this media brand grew, we went all out and built the companion website to the app too. One of the first times that anyone had considered launching App first then Web – but it worked and is now loved by a large gaming and technology community and continues to be a powerful channel for NVIDIA to drive its core messages through exclusive and exciting content.

And then we introduced the website

Check out the website Go

Objective

  • Building on the tremendous success and momentum of the NVISION mobile app, we set out to create the next big gaming and technology website in partnership with NVIDIA.
  • Create entirely new content categories and user features to deliver on the needs of NVISION’s rapidly growing reader base.

Dialect’s Solution

Developed with the needs of gamers as well as our existing loyal readers in mind, the new NVISION website was built from the ground up to deliver an engaging editorial experience found on the NVISION mobile app but in a new responsively designed website that can be enjoyed whether you’re reading NVISION on your computer or mobile device. Featuring daily stories written by top gaming journalists from PC Gamer, Wired, GamePro, The Escapist and more, the completely overhauled NVISION introduces a wealth of new content and website features including new content categories, community tools and functionality, SEO integration, stunning high-definition galleries and much more.

Results

  • Launched completely revamped NVISION website delivering daily content covering the biggest stories across gaming, technology and mobile.
  • Bolstered NVIDIA’s gaming efforts by providing original, trustworthy and professionally written stories on its gaming products and third-party partners.
750
downloads
10
reviews
4.3
Google Play rating
6
journalists