Brands we’ve worked with
All the Elements of a Great Content Strategy…
Chances are you’ve already been producing content internally. We’ll analyse all the data and evaluate the existing content assets to see what’s working, what isn’t, and what needs to be introduced.
Clear objectives that are aligned to your business goals are set for your content strategy. This acts as the driving force of your content strategy and everything we do is in line with these objectives.
We build a picture of exactly who your target market is, from demographics, to interests, to circumstance. We ensure we have a razor sharp focus on exactly who we should be targeting.
This is where we decide what content gets produced, where we distribute it, how we optimise it for search engines, how we amplify it, how we promote it and when all this happens.
We seek out everywhere your audience spends time on the web and map all the places we can deliver valuable content to them. This ensures that the right people are consuming your content.
A strong strategy needs accurate and transparent reporting. In this part of the strategy process we define what data gets reported and how this data is used to improve going forward.