Having worked in digital marketing for over a decade, I’ve experienced the profound changes that have occurred over that time firsthand. During this time, content marketing has become the bedrock of digital marketing strategies all over the world as digital and print advertising continue their steady decline into oblivion.
Technology has completely transformed the field of marketing and continues to do so on a more and more frequent basis.
But, even with all these new opportunities provided by a boom in digital technology, is content marketing getting harder?
It’s an interesting question, and one that I ask myself regularly having worked in this field for the last decade.