Does native advertising work?
It’s a question we hear a lot at the moment.
From our perspective the short answer is… Yes. Definitely!
I’ll go into that more a bit later, but right now I want to look a bit more at native advertising as a concept and why it’s a step away from a traditional advertising model.
As an agency, we’ve been managing native advertising campaigns for a number of years and we’re still shocked at the number of brands that aren’t utilising a native advertising model.