I’ll admit it. I’m biased. In a past life, I was the Editor of TOTAL!, a Nintendo magazine that meant living and breathing warp pipes, Koopa shells, FX chips and Mode 7 in a snack-filled office in Bath. One memory still sits near the top of my foggy games journalism memories – being the first person from this country, outside of Nintendo, to play Super Mario 64 (at least, that’s what they told me).

Actionable insights to help you define, articulate, and activate a brand purpose that resonates deeply with your audience and sets your brand apart.

Editorial strategy serves as a roadmap that enables you to consistently create, produce, and distribute brilliant content to the right audience, in the right channel, at every stage of the customer journey.

We used qualitative insight to uncover the important emotional drivers that lead gamers to create streaming content. Understanding these needs unlocks new campaign strategies when targeting this market.

Increasingly consumers support brands that exist for a reason beyond making profit. People want to know that you share their values, too. Thus a brand purpose video must show that you “get it.” It must authentically reveal your brand’s core beliefs and how it improves people’s lives.

What drives your specific gaming audience? What influences their decisions? How can you grab their attention, where, and when? We can identify the types of messaging that people are receptive to by locating their position on a psychological map…

While UGC is a core part of gaming’s popularity, it’s also become a powerhouse strategy for brands globally. So as gaming and non-gaming brands increasingly seek collaborative opportunities, it makes sense to take inspiration from a deeper pool of successful UGC campaigns.

Keynote events have become a cornerstone of product launches, particularly in the tech industry. For marketers looking to create their own keynotes, understanding the elements that make these events impactful is critical.

Meet the brands leveraging CGI to create viral out-of-home advertising stunts that captivate global audiences.